Saturday, February 21, 2009

When in doubt, order a pizza.

Saturday, February 21, 2009 - What did people do before this day in 1878 if they wanted a pizza? Did they have to go out and hitch up the horses, pack a small lunch, and cart in to town to get to the local pizzeria? I mean, they couldn't exactly open the phone book and look up the number for Domino's. Until February 21, there had never been a phone book in which to look. So if you are so inclined, help celebrate Phone Book Day by looking up a number... if you have one.

The very first telephone book was issued on this day in 1878 in New Haven, Connecticut. It had a whopping 50 subscribers and was all of one page big. If only the phone book was a mere page today, I'd actually keep one around. With all due respect to those folks who work hard gathering the data, selling the ad space and enhanced listings, and to the phone companies who surely make a few extra dollars collecting advertising revenue for them, the phone books could today go back in time and be issued on a single page. The page could be a nice, flashy full colour publication with a list of a handful of search engines. It would be a far cry from the nine giant phone books that are still sitting in the lobby of this ten flat building. As long as that sheet of paper included a link to Domino's, it would still be a useful publication. Heck, they could even include a link to, or Thinking back, I think the only time I ever used a phone book was to order pizza.

I suppose what throws me even more is that the tree huggers and environmentalists haven't got up in arms about the number of phone books that are still being printed on god knows how many trees, that go from the door step to the recycling bin in under an hour. I haven't brought a phone book in to my apartment in 10 years. Judging by the books still down in the lobby, I'm not alone. That first phone book had a subscription base of 50. I bet if they went to a subscription today, they wouldn't need to print too many more than that.

Did I mention it is also Pizza Delivery Day? If I had a phone book, I could celebrate both in one simple act. And seeing it is also Single Tasking Day...

No comments:

Post a Comment

Add to Technorati Favorites