Wednesday, February 25, 2009 - Who markets Lent? What happened to truth in advertising? What happened to the three "R's" - Reading, Riting, and Rithmatic? Seems that the 40 days of Lent is actually 46 days - since the Sundays don't count. Go figure. Today is Ash Wednesday, the start of Lent. Giving up chocolate and liquor is actually going to be a 46 day drought... not the 40 that was widely publicized. Hmph. That is just not convenient at all. Does that mean it can rain a little on Sundays?
Even religion has a little creative license in marketing. How else do you get people in today's world to fill pews on a Sunday morning? After all, you would have to inconvenience your poker buddies to move the game from Saturday to Friday night. The Birdie Gang would be a bit put out if you had to reschedule your Sunday morning tee time. As kids, Sunday mornings were an exercise in frustration. Instead of sleeping in then running around playing with your friends, you were getting up early, cleaning up and putting on your Sunday best for an hour and a half or so of sitting still with your hands in your lap struggling to stay awake. No easy task, and down right inconvenient. It isn't like you were going to be able to sleep in on Monday. There was a couple hours of sleep lost that you'd never get back.
I think perhaps those early days and the many hours of missed play opportunities play a role in the need for creative advertising these days. After all, if going to church was an inconvenience then, imagine what that must be like today. There's going to have to be a BOGO event or gift with purchase these days. I'm still reeling from the 46 days of Lent including today. That is NOT what I signed up for.
But, today is Inconvenience Yourself Day. I'm not sure what I will do to inconvenience myself, but I'm sure I'll find several opportunites to do just that. Perhaps I'll mis-locate my keys (daily occurance). Maybe I'll put my cell phone down and walk away just when a call comes in (hourly occurance). I might forget my pass card in the car and have to walk back to the far end of the parking lot in order to get in to the building at work (weekly occurance), or leave my office keys at home on a training day and have to turn back to gather them (monthly event). Yup, I'm pretty sure I will find a way to inconvenience myself today. Heck, I won't have to put in an effort. It will just be. Yes L, I'm disorganized. And to A... sure.. I'll put it right where it is meant to be... once or twice. Just not the one time I'm in a hurry. Hey. What can I tell you? At least I'm cute?!
Even religion has a little creative license in marketing. How else do you get people in today's world to fill pews on a Sunday morning? After all, you would have to inconvenience your poker buddies to move the game from Saturday to Friday night. The Birdie Gang would be a bit put out if you had to reschedule your Sunday morning tee time. As kids, Sunday mornings were an exercise in frustration. Instead of sleeping in then running around playing with your friends, you were getting up early, cleaning up and putting on your Sunday best for an hour and a half or so of sitting still with your hands in your lap struggling to stay awake. No easy task, and down right inconvenient. It isn't like you were going to be able to sleep in on Monday. There was a couple hours of sleep lost that you'd never get back.
I think perhaps those early days and the many hours of missed play opportunities play a role in the need for creative advertising these days. After all, if going to church was an inconvenience then, imagine what that must be like today. There's going to have to be a BOGO event or gift with purchase these days. I'm still reeling from the 46 days of Lent including today. That is NOT what I signed up for.
But, today is Inconvenience Yourself Day. I'm not sure what I will do to inconvenience myself, but I'm sure I'll find several opportunites to do just that. Perhaps I'll mis-locate my keys (daily occurance). Maybe I'll put my cell phone down and walk away just when a call comes in (hourly occurance). I might forget my pass card in the car and have to walk back to the far end of the parking lot in order to get in to the building at work (weekly occurance), or leave my office keys at home on a training day and have to turn back to gather them (monthly event). Yup, I'm pretty sure I will find a way to inconvenience myself today. Heck, I won't have to put in an effort. It will just be. Yes L, I'm disorganized. And to A... sure.. I'll put it right where it is meant to be... once or twice. Just not the one time I'm in a hurry. Hey. What can I tell you? At least I'm cute?!
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